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Hummingbird offers a free, turnkey e-book and audiobook retailing platform. The platform allows bookstores, publishers, media, nonprofits, bloggers, and others to compete with Amazon, Apple, and Barnes & Noble in the digital arena.

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Each merchant gets its own branded and customizable storefront for their customers to use for the discovery, purchasing, and downloading of e-books and audiobooks. They also get a robust branded app for reading and listening.

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Merchants can sell directly to their customers from the full catalogs of more than 3,400 publishers, including Workman, S& S, Hachette, Macmillan, HarperCollins, Penguin Random House, etc.

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There are never any fees involved. Merchants get their customers' email addresses and make up to 25 percent of every sale.