Senior Care by Design

Senior Care by Design

The Better Alternative to Institutional Assisted Living and Memory Care

Christian Potra, Michael Hearl, Stephen Morris


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Today there are 77 million Baby Boomers living in the U.S., meaning, 10,000 people will be turning 65 years old every day. Currently, most Boomers aren’t in assisted living … yet. However, they will be moving into senior housing in droves over the next couple of decades. Add to this the increasing numbers of Boomer’s parents already making this transition.

With limited resources available at this time, planning for assisted living can be overwhelming for those who are making difficult choices for their loved ones (or themselves). These choices have only been complicated and made more urgent by the Covid 19 pandemic.

Contrary to popular belief, retirement homes are not the only option for our population’s aging members anymore. Adult Family Homes designed to allow senior citizens to live mostly independently with access to a variety of amenities, provide an alternative for individuals or couples who can no longer safely live on their own but don’t want to relegate themselves to assisted living facilities.

Investment in this innovative category of senior living is a relatively new opportunity that many are not aware of. This book will give you the tools to decide if this could be a right fit for you and your family.

You will learn: What is happening in the senior care industry today, and what the options are How smaller senior care homes are becoming ever-popular in the wave of COVID19 How to invest in a senior care home How to convert your home or property into a senior care home How to protect the wealth of your family and honor Mom and Dad

Designed as a practical guide through the complex world of senior living, here is the advice and guidance to help you make decisions that honor the elderly, protect family resources, and provide an investment opportunity in today’s fast growing segment of the real estate market.


Christian Potra:

Having literally “grown up” in the Adult Family Home business, Christian Porta brings over twenty years of experience and innovation to this model of elder care. The systems, processes, training and attention to personal needs and requirements of residents under his care are truly “game changers” in the senior care sector. These are what have propelled the growth of his consortium of sixteen homes, and counting, in the Seattle Metro area. Chris’ enthusiasm for bringing this alternative to the traditional institutional model of assisted living to a wider market is the driving force behind this book.


Michael Hearl has been teamed with Christian over the past five years in building the marketing and financial cornerstones of the Adult Family Home business. He brings his experience in both the ministry and real estate development worlds to this arena. Michael is intent upon educating and working alongside those families who carry a keen sense of the importance of being good stewards with family resources over multiple generations while providing the best possible care for loved ones.


Stephen Morris MD, MPH received his medical degree from the University of Washington School of Medicine and his Master of Public Health from the Harvard T.H. Chan School of Public Health. Stephen started his professional career in education, ecology, and international development before moving onto medicine, always with the intention of combining it with public health. His clinical specialty is Emergency Medicine and holds the position of Assistant Professor of Emergency Medicine and an Adjunct Assistant Professor of Global Health at the University of Washington’s Schools of Medicine and Public Health respectively. His academic specialties include global health, health systems development and disaster medicine. He lives in Seattle, WA with his family.